Magento: Product Specific View Page

1.- Create a copy of view.phtml in your theme like your_view.phtml
2. change your your_view.phtml as per your requirement.
3.In Your product go to Design tab and inside Custom Layout Update add the following code:

<reference name="product.info">
    <action method="setTemplate"><template>catalog/product/your_view.phtml</template></action>
</reference>